At some point in your life you have probably driven a Ford or been a passenger in one. Chronicling the rise and success of one of the greatest American entrepreneurs and businessmen of the twentieth century, this book is about the man whose name is on the badge.
His introduction of the Ford Model T automobile revolutionized transportation and American industry. As the Ford Motor Company owner, he became one of the richest and best-known people in the world. He is credited with "Fordism", the mass production of inexpensive goods coupled with high wages for workers. Ford had a global vision, with consumerism as the key to peace. His intense commitment to systematically lowering costs resulted in many technical and business innovations, including a franchise system that put dealerships throughout North America and major cities on six continents. Ford left most of his vast wealth to the Ford Foundation and arranged for his family to permanently control it.
"A book about a man who changed the world with his vision and philosophy. The book is filled with wisdom and core principles about business which are as equally valuable today as it were back then. Ford was a big believer in self-reliance, simplicity, and honest hard work. While most of the other businessmen in his industry were chasing revenue, Henry Ford was focusing on service and developing a good product that would be available for everyone. Entrepreneurs today can learn a lot from this". Mario Tomic,